The App & Mobile Case Study Book Kitabı

The mobile revolution

Find out how to make the most of it

This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chaptersGames, m-commerce, Promotional, Social, and Utilitiesinclude the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.

Yazar: Rob Ford,Julius Wiedemann

Yayınevi: Taschen

ISBN: 9783836528801

Boyut: 16,5x22,5

Sayfa Sayısı: 384

Basım Yılı: 2011-12

Basım Yeri: İstanbul

Cilt Durumu: Karton

Kağıt Türü: 2. Hamur

Dil: İngilizce