– The Lassa Tyres brand of the seventh largest tyre manufacturer Brisa opened its 41th flagship shop Epicar in Barcelona city in Spain, while taking important steps in the global scene. Within the global partnership agreement between FC Barcelona and Lassa Tyres recently announced, the brand is expected to reach out to more than one billion people. Lassa brand made history by becoming the first brand to undertake the global title partnership of all indoor sports teams of FC Barcelona, with this agreement.
The brand resumes its global journey in almost 70 countries worldwide with more than 120 flagship shops providing all kinds of tyres for passenger cars, commercial vehicles and tractors, available at 5,000 points of sale.
Through this partnership, the brand is expected to meet with a number of one billion FC Barcelona fan base for 4 seasons, since FC Barcelona teams are estimated to reach out to more than 1 billion people worldwide. Also, Camp Nou and Palau Blaugrana facilities are visited by more than 6 million people every season, who are estimated to meet with Lassa brand with this agreement. The Club is known as the most followed sports Club in social media globally with around 200 million fans on its combined social media accounts.
The details of the global partnership agreement between Brisa and FC Barcelona were unveiled on September 14th in Barcelona with a special event at the Ricard Maxenchs pressroom in the Camp Nou. The meeting hosted FC Barcelona President Josep Maria Bartomeu, FC Barcelona VP and Head of Marketing and Communication Area, Manel Arroyo, Brisa Board Member Hakan Bayman and Brisa General Manager Yiğit Gürçay as well as the captains of each of the professional sections.
Lassa Tyres became the "Official Tyre Partner of FC Barcelona" as of this season. The new season kits for indoor teams were also unveiled at the launch event. World famous FC Barcelona Lassa stars of the Club's basketball, handball, futsal and roller hockey teams, Juan Carlos Navarro, Víctor Tomàs, Paco Sedano and Aitor Egurrola, wore the new jerseys for the first time.
Having emphasized that Spain was an important market for the company, Brisa General Manager Yiğit Gürçay told that FC Barcelona partnership was a significant step forward for Lassa Tyres seeking reach out vehicle owners and drivers in the global scene.
"We are excited to connect Lassa Tyres brand with the Club's fan base which represents more than a billion people worldwide and 25.000 audiences who visit Palau Blaugrana on average every month. We value such positive engagement of FC Barcelona's loyal fan base with Lassa brand, some of who maybe will meet our brand for the first time, greatly as such engagement will further strengthen our brand in its global journey ahead" said Gürçay.
FC Barcelona President Josep Maria Bartomeu added, "A clear commitment to the Club's multisport philosophy. With this agreement with Lassa Tyres we have achieved an objective that was a long time in the making by obtaining a global sponsor for FC Barcelona's professional sections. This sponsorship is a boost for our teams and demonstrates our clear commitment towards strengthening the Club's multisport philosophy. This sponsorship will allow us to extend our presence not only to Turkey, a country where the Club evokes admiration and draws more fans every day, but also worldwide."
While the Club's indoor sports teams will be named as "FC Barcelona Lassa", this agreement also marks Lassa Tyres the "Official Tyre Partner of FC Barcelona" until June 30, 2019.
(Photo) - Istanbul
- Kaynak: DHA